Konstantin Vulkov: You have an amazing Istagram feed. Tell us what exactly is a “visual merchandiser”?
Marijana Odenjung: Creating a store environment that is both aesthetically and selling. I take care of shop windows, mannequins, furnishings, etc., VM must understand purchasing behavior and how people react to color, shape and perspective. That is, what affects us as consumers. Both creativity and professionalism, and off course to keep full track trends.
Konstantin: You live in Sweden. How important is the design/fashion heritage of that country to your style preferences?
Marijana: It might sound a little cocky, but I try to influence my environment instead of being influenced by it. But minimalism that is very characteristic for the Scandinavian countries, both in fashion and interior have partially changed my style as I had during my years in Belgrade.
Konstantin: What is your explanation that great Instagram feeds like yours are so influential?
Marijana: Instagram is here and now, it is current, inspirativе, influent. It makes you go & do things. the question is: are you what your Instagram is? To succeed, you must be genuine.
Konstantin: Are there any particular trends that you are inspired for this summer?
Marijana: I have always been inspired by minimalism, black & white and all its mixtures. Many sneakers with a elegant outfit, lots of denim+denim, blazers with nothing underneath, long wide trousers. More feminine & sexy forms.
Konstantin: Favourite brands? How you discover new ones?
Marijana: Acne Studios, BLK DNM, Helmut Lang and Saint Laurent I also work as a purchaser and traveling to various fashion weeks. But most via Instagram.
Konstantin: I am a journalist and I decided to make an adventure with my wife - I started a small family business with my wife, producing high end linen and cotton beach towels at yamabahari.com. Do you think we need to be lucky to succeed in this market or just continue to make a high quality product? Your advise?
Marijana: I think you need to continue to make a high quality product, but you also need a lot of knowledge and luck. Most importantly you need to be seen.
Konstantin: Ever thought about creating your own brand as well, just to see what will happen?
Marijana: Yes, every time i buy something that i what to make changes to, or to find something that i can't i have a need to make my own at least ten must have pieces.
Konstantin: If you have to choose one clothing - which one is timeless - for women and another one for men?
Marijana: Women: I have to say shoes instead of clothes - High heals. To add, a big oversized white shirt. Men: White t-shirt with a good pair of jeans. Or a perfect matched black suite and white shirt.
Konstantin: Finally, choose a favourite summer song for us.