Konstantin Vulkov: Let’s go back to the Amalfi coast. You were writing your MA thesis and enjoying the yachting life there, correct?
Justine Iaboni: Yes, it was definitely a formative time in my life. I was living in the moment and there was lots of uncertainty in my future - but it was one of the happiest times in my life!
Konstantin: And suddenly this idea to chronicle your life came? Tell us about it.
Justine: Blogs were only just beginning to be part of our vernacular. My peers and I would talk about hypothetical blog ideas (I didn’t even know what a fashion blogger was, Chiara Ferragni hadn’t even started at the time). So, I thought, why not start a blog to document my travels in Amalfi this summer. Of course we called it Whatever Eurotrash.
Konstantin: How did your style evolve since 2009?
Justine: I don’t think it has evolved so much - I’m still very classic with an eclectic streak. I love stuff you can only get on vacation in a small boutique on some island. I still love mixing high and low. If anything I’ve only worked on honing my aesthetic more and more. I’ve always been obsessed with style. Too bad blogs didn’t exist when I was in undergrad - now those were the days of killer style for me.
Konstantin: In a way you are in a priviliged position - you have access to many wonderful clothes. But what are the style essentials for you - five items every woman should have?
Justine: For me, every woman should have the following: 1. an expensive evening clutch. 2. a bespoke white shirt. 3. a killer pair of knee length boots. 4. a cashmere sweater 5. leather pants.
Konstantin: What is your daily regime?
Justine: It changes every day and now that I’m adopting a dog, I’m sure I’ll be more consistent. Right now the only thing I do every day when I wake up is brew a large pot of coffee and answer my emails. The rest is up in the air!
Konstantin: What influences you?
Justine: The street. I could sit on a patio all day and just watch people. I’m also deeply influenced by cinema, literature and art. My Masters degree is in film studies at a highly academic university. For better or for worse, I’m a bit of an art snob - but I also dabble in pop culture from time to time. My stint as a blogger has helped me to embrace the more commonplace stuff, but I love mixing that with more esoteric references as well. Mix, Mix, Mix. It’s the spice of life to be able to combine disparate items.
Konstantin: Have you found another profession, another career that you like and really want to try?
Justine: I think I could be a really good makeup artist or yoga instructor. But there is less vanity in those.
Konstantin: Are you a role model? Many people are following you and trying to have your style. What do you think of that?
Justine: I think it’s super cool. I’ve been lucky enough to have a handful of people tell me I inspire them or that they started a blog because of me, it’s so flattering. It’s funny because I started blogging for myself, as an outlet for my writing and imagination. To have other people appreciate it or identify with what I’m saying is the best feeling in the world. To be honest, it’s the main reason I haven’t quit in the past 6 years.
Konstantin: You are receiving a lot of media attention. Have you ever worried that success may change you?
Justine: All the time. I’m a very private person and success is scary. People all of a sudden start to think things about you or talk to you a different way the minute you start to have even a small little micro-sized piece of success. It’s so interesting to me, it fascinates me and I have lots of theories about it. But I can tell you right now I’m still the same person I was when I started all of this - I’m just much smarter and too tired to go partying all the time. Maybe that’s just old age in general!
Konstantin: What is your favourite summer drink?
Justine: I love a Corona with lime on the beach.
Konstantin: Summer plans?
Justine: Other than adopting a dog - I’m headed to Siesta Key with my family in July. Travelling to Montreal and Vancouver as well. And then turning the big 3-0 in August. I’d like to celebrate in Toronto, my hometown. Not sure what we’ll do but when I said I was too tired to party, I’m going to lift that rule for the night.
Konstantin: Favourite summer song?
Justine: Hard to choose just one!!!!! I’m obsessed with music. I love that Cheerleader song that’s on the radio right now. It makes me happy.
Justine Iaboni (www.jetsetjustine.com) chronicles her travels and style each day. She is Features Director of KENTON Magazine and one-half of Style Together