Camille Moir-Smith: Summer. There is something I love about the heat waves in Melbourne, Australia. It can feel almost apocalyptic when it’s over 40 degrees everyday of the week.
Konstantin: Is there a seasonal connection to your work in terms of productivity? I mean - you are less productive in a particular season and more in another?
Camille: Autumn is probably my most productive time of the year. I think because the summer party is over, everyone is winding down and you prepare for the year ahead. My birthday is in March so the reality of getting older whips me into line as well. I like to start my new years resolutions on April 1st so I usually get quite productive mid autumn.
Summer would be my least productive season as there is too much going on with Christmas and New Year then a following of the wedding season and music festivals. Summer I get very out of sync with my work, which can be a bit frustrating.
Konstantin: How aware are you of the fact that your work is considered to be cool, modern, really good? Do you like this?
Camille: Haha not at all! I know some people really love their apron’s, which is really pleasing to hear, but I don’t think I would consider myself cool. It is very flattering and a good boost in mood if someone does think so though.
Konstantin: Do you seek praise or criticism?
Camille: I seek praise; positivity is a lot more productive than criticism. I believe people work a lot better when they feel better about themselves and creativity can really flow when you are not second-guessing yourself from people criticisms.
Konstantin: To whom you show your work first?
Camille: My partner, Pia.
Konstantin: Is it true that in a way the best things are usually created when people follow their own ideas rather than making it for the money and the market?
Camille: Yes. Although I believe you can have that drive from both motives; I want to follow my own ideas but also want to make money from it. I love my work but it needs to make money so I can live the very free and happy life I desire.
Konstantin: You basically create interior styling direction and graphic components for small business… How important is the graphic in terms of brand creation, apart from the obvious logos? What are the necessary next steps?
Camille: It is very important. After the steps of creating a logo comes forming a visual identity.
I believe businesses are much like an alter ego. You can create your business to be whoever you want it to be, so it needs to know its style, personality, tone and manner. The necessary steps are asking what kind of whole person is your business? Then creating this person visually and making sure this is consistent and harmonious if all aspects of design.
Konstantin: How different is graphic design from other art forms?
Camille: Graphic design is different to other art forms as it is built upon problems and not self-expression. It has boundaries and can only run when you have a strong team of people.
Konstantin: Where do you get our inspirations from?
Camille: At the moment I am really inspired by mid-century design and the homes and work of couples Gabriël & Gwen Fagan, Joris Brouwers & Nicky Zwaan and Simon & Jessica Howell.
I also find a lot of inspiration from the online interviewers Freunde von freunde.
Konstantin: Finally, choose a song to compliment your mood now?
Camille: Alasidi by Afel Bocoum
--- Camille Moir-Smith is a graphic designer and interior consultant based in Melbourne, Australia. Specialising in hospitality and retail design her approach uses multi-disiplinary design practises, from interior design through to brand strategy. http://www.camillemoirsmith.com